Escape 618

A Booking-First Website for a Hand-Built Escape Room

A booking-first website we made for Escape 618 in Belleville, Illinois, with room pages showing difficulty and fear level.

5-star, concierge service

Client: Escape 618
Industry: Entertainment
What we made: Booking website

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gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 2) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform.initializeOnLoaded( function() {jQuery(document).trigger("gform_pre_post_render", [{ formId: "2", currentPage: "1", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_2" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_2"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_2" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 2, 1 ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );

Escape 618 homepage: Can you escape? with the 5.0 Google rating badge

Overview

Escape 618 is a hand-built escape room in Belleville, Illinois. We made a booking-first website that lets players browse rooms, check difficulty and fear levels, and reserve a time slot.

The Challenge

Escape 618 needed a website that could turn visitors into bookings and help local players find the business online. Players also needed a clear way to compare rooms, including difficulty and fear level, before choosing one to book, such as the Haunted House room.

Our Approach

Players can see each room's difficulty and fear level on room pages, including the Haunted House room, and book online or buy gift cards. The website also includes an about page, a blog and an FAQ, and it was optimized for local search so nearby players can find it.

What we made

Every Piece, One Team

Website Room booking Gift cards Blog FAQ Local SEO

Services behind it

Room pages: show difficulty and fear level for each room, including the Haunted House room
Online booking: lets players reserve a room and time slot directly on the website
Gift cards: available for purchase online
Blog and FAQ: answer common questions and support local search visibility
Local SEO: helps nearby players find Escape 618 online

The screens

A Closer Look

The Jail Cell room page with fear level, difficulty, players, time and price

About page: three rooms, one builder, one very long street

The Haunted House room: live actor, fear level, difficulty and booking

Three phone views of the Escape 618 site: home, a room page and about

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