Millwork Middle Man

Where Millwork Shops Meet General Contractors

A marketplace website and app we made for Millwork Middle Man, where millwork shops share open capacity and contractors request millwork numbers.

5-star, concierge service

Client: Millwork Middle Man
Industry: Architectural Millwork
What we made: Marketplace Website and App

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gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 2) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform.initializeOnLoaded( function() {jQuery(document).trigger("gform_pre_post_render", [{ formId: "2", currentPage: "1", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_2" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_2"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_2" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 2, 1 ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );

The homepage shows the headline, Shops Work Installers search tabs, and a sample job request card with three shops.

Overview

Millwork Middle Man is a subscription directory and matching platform for architectural millwork in the United States. We made the marketing website and logged-in web app for shops, contractors, installers, and suppliers, and the platform is now in pilot before launch.

The Challenge

Shops can lose open machine time when a job slips, gets cut, or a client walks away, and today they often call a few peers who may be competitors. Contractors can get stuck when usual millwork bidders are booked, off scope, or silent, and general bid websites treat millwork like just one trade line.

Our Approach

We made a marketing website with search, audience pages, specialty pages, FAQs, and an early access form, then shaped the logged-in platform around capacity posting, matching, and number comparison. Assist reads spec PDFs, pulls key details with page numbers, and flags differences, but every result stays Draft for a person to check.

What we made

Every Piece, One Team

Capacity Board Job Matching Get Me a Number Assist AI Directory Filters Document Review

Marketing website: Search, audience pages, specialty pages, how it works, FAQ, and early access join form
Capacity Board: Shops post open time or overflow by month, scope, region, and visibility
Matching: Jobs match by specialty, region, open capacity, and AWI QCP with score and reasons
Get Me a Number: Contractors request numbers, compare them side by side, and export CSV
Assist and Admin: Draft AI checks, document review, audit log, reports, and Stripe-ready plans

The screens

A Closer Look

The shop dashboard shows Post Open Time and Post Overflow buttons, counters, and match cards scored 100, 97, and 95.

A shop sees job facts on the left and its number on the right with price, scope, lead time, and exclusions.

The contractor numbers page shows Assist flagging differences across three numbers and an exclusion, plus Export CSV.

An admin reviews a state contractor license with company, number, issuer, expiry, and approve or reject note fields.

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